Monday, July 18, 2011

Proposal and concept pitch



TOPIC:
Heritage Building, Architecture and Environment
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Concepts : The message and metaphor

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concept = "Chinese Mythology & Symbolism"
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message
To show ,explain & display images of Chinese mythology & symbolism in Chinese Temples of Penang

metaphor
The theme of the sculptures are about some Chinese history and mythology


Basically, my application is to show teenagers the aesthetic of craft that coexist with Chinese mythology & symbolism in chinese temples.
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TARGET AUDIENCE

Teenagers from age 17 to 28 .

I choose this age because teenagers at this age are not exposed to cultural & heritage of the temple's craft.

Most of the time, teenagers don't appreciate the art craft of the temple. They just walk in look around and leave.


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GANTT CHART + TIMELINE




click to enlarge

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